Published on Guidde & beyond

Writing at the intersection of people, process, and growth.

Practical takes on customer success, AI-powered support, and the strategies that drive retention — from someone who's lived it across e-Commerce and B2B SaaS.

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OnboardingNov 5, 2024
4 Objectives of Effective Onboarding: Drive Employee Retention
88% of employees say their company's onboarding is ineffective. A framework for getting it right — from managing expectations on day one to building the career growth opportunities that make people stay.
OnboardingNov 5, 2024
How to Conduct Effective Onboarding With Video to Boost Productivity
Companies with strong onboarding programs increase retention by up to 82%. A step-by-step guide to building a video-based onboarding process — from pre-boarding through ongoing development.
OnboardingNov 4, 2024
5 Advantages of Video Onboarding: Boost Engagement & Retention
Traditional onboarding is struggling to keep up. Video offers consistency, flexibility, and scalability that in-person sessions can't match — with real examples from the field.
OnboardingJan 1, 2025
Customer Onboarding Videos: 6 B2B Examples That Work
From Spotify's engineering culture video to Zendesk's famously candid intro — six real B2B onboarding videos analyzed for what makes them work and how to apply the same techniques.
OnboardingMay 13, 2024
What Defines Successful Product Onboarding in SaaS Companies?
Onboarding success isn't just about adoption — it's about confidence. A look at the key elements, common pitfalls, and metrics that actually tell you if you've set customers up to succeed.
Digital adoptionMay 15, 2024
How Can AI Help Analyze Customer Feedback Data?
From sentiment analysis to trend forecasting — a practical guide to using AI to move beyond basic metrics and actually understand what your customers are telling you.
Digital adoptionMay 13, 2024
How to Use AI to Tackle Customer Objections
Forget scripts. AI can personalize objection responses in real time by drawing on CRM data, past interactions, and behavioral signals — turning hesitation into opportunity.
Digital adoptionOct 28, 2024
How a Well-Organized FAQ Section Can Boost Customer Satisfaction
Most FAQ pages are an afterthought. Here's what a great one actually looks like — search functionality, formatting, relevance, and why it's one of the most underrated CS tools in your stack.
Customer experienceOct 28, 2024
Effective Customer Query Resolution to Maximize Customer Satisfaction
Customer queries aren't just support tickets — they're opportunities. A comprehensive guide to managing them well, from prioritization frameworks to handling frustration with the human touch intact.
Sales enablementDec 18, 2024
6 Essential Types of Sales Enablement Documents to Increase Sales
Without the right enablement documents, your sales team is flying blind. A breakdown of the six document types — from playbooks to battle cards — that actually move deals forward.
Tips & tricksMay 13, 2024
What is Customer Retention Rate and How to Improve It?
CRR is more than a metric — it's a signal about trust, value, and experience. Here's how to calculate it, interpret it, and build the strategies that move it in the right direction.
AP
Alice Paul
Customer Success & Operations professional with experience across e-Commerce and B2B SaaS. I write about the tools, strategies, and human dynamics that make CS teams work — and customers stay.